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the award

The Premio Impresa e Cultura is a national competition, established in 1997. Aim of the initiative is to identify and encourage small, medium and large companies that invest in culture and pursue their mission by promoting continuous projects instead of occasional sponsorships, so as to match business results with return on investment in terms of local opportunities and social growth.

Over its past nine editions, the Award involved over 800 businesses, tracing a clear and updated map of relations between culture and business in Italy. A long journey revealing the many stories of far-sighted entrepreneurs full of passion and entrepreneurial talent.

The Award can rely on well-established partnerships within the institutional, cultural and business communities. It offers candidate businesses visibility with media and membership in a network rich in know-how, stimuli and international contacts.

The award ceremony takes place every year in a different Italian city, so as to show a wide range of cultural and entrepreneurial scenarios that deserve to be recognised and appreciated. Venice, Naples, Florence, Palermo and Milan were the cities chosen for the latest editions. On the 10th anniversary we shall return to Venice.

a short history of the Premio Impresa e Cultura

The Impresa & Cultura Guggenheim Award was established in 1997, as a result of an idea of Bondardo Comunicazione and inspired by the successful museum-business model created by the agency Intrapresæ Collezione Guggenheim. Over 300 businesses from all over Italy took part in the five editions of the Impresa & Cultura Guggenheim Award .
In view of the growing number of companies currently investing in culture, the need arose to expand the very nature of the Award: from a moment of visibility and recognition, to an opportunity for communication, meeting and research. Thus, in May 2002, as a result of the establishment of Sistema Impresa e Cultura, the Award’s name was changed into Premio Impresa e Cultura.

i vincitori delle passate edizioni:

  • 2005 – GlaxoSmithKline
  • 2004 – Gruppo Zegna
  • 2003 - Gruppo Loccioni (Angeli di Rosora – AN)
  • 2002 - Azienda Ospedaliera Meyer (Florence)
  • 2001 - Pitti Immagine (Florence)
  • 2000 - Gruppo Teseco (Pisa)
  • 1999 - Salvatore Ferragamo (Florence)
  • 1998 - iGuzzini (Recanati - MC)
  • 1997 - Zucchi (Milan)