the Observatory

The Osservatorio Impresa e Cultura is a laboratory for ideas and research.
The Observatory’s task is to monitor business needs, identify the areas in which culture may give tangible results, discover models successfully implemented in other countries and adapt them to the Italian context. All of which with the aim of raising awareness about investment in culture as a competitive asset for enterprises and a driving force for local initiatives.

The Observatory can rely on:

• a network of international experts in cultural economics, local marketing, training and urban sociology
• a database, the only one of its kind in Italy, of over 800 companies active in the area of culture, to provide continuously updated information on who, when and how much is invested in culture
• the Collana Impresa e Cultura
• the editorial assistance of the specialised national press, such as Il Sole 24 ORE, L’Impresa, Il Giornale dell’Arte through special editorials and supplements.