Sistema Impresa e Cultura

It is a non-profit organisation whose aim is to enhance and promote investment in culture as a competitive leverage for Italian businesses. Culture is considered as the connective tissue bringing together people, companies and institutions.
The System’s activities are based on three main pillars:
Award, Observatory, Forum.
The companies registered for the Award are the compass of the Observatory. Here theory and practice are integrated to be disseminated and discussed during the Forums. The experience of Bondardo Comunicazione as well as of a network of international partners is the driving force behind this mechanism.

mission

Culture and business meet through the activities organised by the Sistema, establishing an increasingly intense exchange of projects, making it possible to acquire new know-how, and allowing reputation and recognition to be reached with an ever growing and diversified audience: companies, cultural institutions, public administrations and local bodies.

The Sistema’s role:

• For businesses: a benchmark in the exploration of new entrepreneurial formulas as well as in the promotion of investment in culture as a strategic asset to enhance competitive and relational skills, both internally and externally.
• For cultural institutions: a resource for learning about the behaviour, methods and agendas of companies, so as to initiate and nourish valuable relationships.
• For public administrations and local bodies: an incentive towards a better interpretation of their leading role, fundamental in establishing a virtuous circle and a positive impact for local environment and community.

why invest in culture

Business and culture: a strategic alliance, at a time when the growth of a company depends on its capacity of differentiation on the market and on its ability to build trust with consumers.
Deciding to invest in culture will help businesses to:

• attain a strong and recognisable position
• stand out from competition
• increase credibility
• improve and increase relations with both current and potential clients
• establish trust with local community and environment
• increase sense of ownership of employees
• stimulate corporate creativity