THE COLLANA IMPRESA E CULTURA
TAX EXEMPTION FOR CULTURAL INVESTMENT[...]
CULTURE AND COMPETITIVENESS[...]
VISUAL ARTS AND BUSINESS[...]
Culture and Competitiveness
: a new entrepreneurial way
(Italian: Cultura e competitivita. Per un nuovo agire imprenditoriale)
Edited by: Osservatorio Impresa e Cultura
This book in the Collana Impresa e Cultura series discusses new models of entrepreneurship presented by a market infused with cultural investment.
Long-term business culture relationships equip companies and participating organizations with new tools and methodologies that provide strategic advantage in increasingly competitive markets.
Benefits are mutual, sustained, and transformative. Returns on cultural investment defy and deconstruct limited preconceived ideas about what a business culture relationship is and should be.
Cultural partnership can be a decisive asset for contemporary businesses. This book explains how culture can be leveraged successfully and presents both Italian and international case studies.
Giuliano Urbani, Umberto Vattani
: Experience and Trends
: Michela Bondardo, Pier Luigi Sacco, Giorgio Tavano Blessi, Roberta Comunian
: Points of View
: Stefano Baia Curioni, Marco Bettiol e Enzo Rullani,
Ugo Morelli, Gabriele Troilo, Mario A. Maggioni e Mario Nosvelli,
Marco Senaldi, Andrew McIlroy.
Published by: Rubbettino Editore, 2003 (24.00 €)
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By: BONDARDO COMUNICAZIONE